To promote attendance:
1. Involve employees in content development. For example, subject matter experts can provide information on new products and processes being developed.
2. Ensure a consistent message. A benefit of virtual communication is the ability to offer a concentrated message to all, directly from the source. To maximize impact, make sure each component is aligned with the overall learning theme and message.
3. Use positive reinforcement to encourage participation. For example, keep participants coming back to the environment by offering raffles and contests. Prizes can be awarded based on participation.
To drive engagement:
4. Make training user friendly. Participants should not have to click the mouse more than twice to get to their chosen content. If there are more than two clicks, they become disengaged.
5. Offer opportunities to use social networking. As virtual learning environments replace live training events, it is important to give participants an outlet to interact with their peers.
6. Offer variety in content and in the delivery platform. Just as learning leaders would vary delivery platforms for a multi-day physical learning event, they also should offer a variety of learning opportunities in the virtual environment.
7. Recognize and honor employee accomplishments. Participants are drawn to a recognition area where they can view peers’ accomplishments; this further enhances engagement.