General Reinsurance Corp. (Gen Re), a professional life and health insurance company, moved more than a third of its 2,400 employees from more than three-dozen different client databases to a single customer relationship management system.
Published
General Reinsurance Corp. (Gen Re), a professional life and health insurance company, moved more than a third of its 2,400 employees from more than three-dozen different client databases to a single customer relationship management system.
GENERAL REINSURANCE CORP.
Charged with facilitating the move, the core training team, led by Vice President Ann Marie Sidman, collaborated with seven different business units and settled on a multi-modal training system, which included the basic aspects of the CRM system and customized approaches specific to a business function. Gen Re worked with independent consultant Bluewolf to train its trainers. Ultimately, the program received a 97.6 percent satisfaction rate from employees.
