Chicago — June 9
Fifty-nine percent of respondents said it is important to have a LinkedIn account, more than any other social network, according to a survey from Performics, a performance marketing agency.
The report, S-Net (The Impact of Social Media), from ROI Research Inc. and sponsored by Performics, surveyed 2,997 active social networkers.
Of the study respondents with an active LinkedIn account, 50 percent visit the site at least weekly and 20 percent visit the site at least daily. While this new social media study shows the frequency of LinkedIn visits decreasing since the height of the recession in 2010 (67 percent weekly and 22 percent daily visits), the percentage of people who deem LinkedIn the most important social networking site jumped dramatically from 41 percent last year to 59 percent this year.
“We may not necessarily be in a double-dip recession, but individuals have embraced social networking as a means to actively manage their personal visibility in the global economy.” said Daina Middleton, CEO of Performics. “Factors including LinkedIn’s recent IPO announcement, the May uptick in national unemployment and signs of a slowed market certainly contribute to LinkedIn’s attractiveness among social networkers.”