Sales has always been a part of business, but the need for a well-trained and properly prepared sales force has never been more crucial, as businesses now face strong competition at home and abroad. Accordingly, chief learning officers are tasked with overseeing the development of these crucial team members, arming them with the skills and drive to move the enterprise forward.
That’s a daunting challenge in the brave new corporate world, with sales teams needing to do more than manage databases and know territories. Today’s salespeople have to grasp the costs of sales, sales cycles, conditions of opportunities and unprofitable ventures. These salespeople need business acumen to understand the processes of both their own company and that of the customer. The latter is especially important, as it allows salespeople to offer their clients solutions they might not have considered previously. And today’s sales leaders need a predictable method for ensuring that key sales metrics are met and critical sales initiatives are executed successfully.
To realize this goal, sales forces must be properly trained and motivated, through learning programs that expand beyond the old feature benefit/product training technique to meet the needs of modern sales professionals. This CLO e-seminar will provide a foundation on which to build the skills, discipline and comprehension of systems needed to take your sales teams to the next level.
Join us Thursday, October 21, 2004, at 2 p.m. Eastern / 11 a.m. Pacific
To register for FREE for this event, powered by Interwise, click here.Filed under: Measurement