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Making Sense of Human Capital Economics
For years HR professionals have struggled to bring economic rigor to measurement and decisions about people development and management. One familiar measure has been return on investment (ROI), for example, ROI of training. But like many such metrics, ROI
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Dos and Don’ts for Measuring Cost-Benefit Analysis
The e-learning euphoria is over. Gone are the days of extended budgets and expanded investment in virtual classrooms and interactive training without clear business objectives or returns. And that’s the way it should be. If you’re spending on e-learning,
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Wachovia Corp: Banking on Virtual Learning
Wachovia Corp. provides banking services, brokerage services, asset management, wealth management and other products for individual customers. In addition, the company offers corporate and investment banking services. Wachovia’s learning organization was
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E-Learning Architecture: A Checklist for Planners
This article elaborates on a model published by Rick Crowley of Cisco Systems in 2002 and offers an overview of the components of an e-learning infrastructure. From a technology-planning standpoint, an e-learning architecture may be categorized into three
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Stakeholders: How Well Do You Know Yours?
It all used to be so simple. When I stood up in front of my first training classroom in 1986, I had a responsibility to one group of people: to be sure my students knew how to add, format and print numbers in a spreadsheet by 4 p.m. that day. I knew where
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Accountability and Market Research
While companies routinely measure success rates for new products, trade promotion effectiveness and customer retention, many firms avoid using similar quantitative and qualitative measures to evaluate the return on their learning investment. The reason is
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Lubrizol: Driving Employees to E-Learning
Lubrizol is a global, fluid technology company concentrating on high-performance chemicals, systems and service for industry and transportation. Part of Lubrizol’s corporate vision is to develop and leverage global talent, so training is a priority from t
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Marketing Enterprise Learning
I vividly remember the meeting. It was back in the late 1980s. My fellow instructional team members and I were sitting in a conference room after a long day in the classrooms of our local training center, listening to our sales manager give us tips on how











