Dallas — Aug. 6
Training Industry Inc. and Axiom Sales Force Development LLC have released a new research report examining how organizations sustain the results of sales training, particularly using coaching techniques.
Approximately 65 percent of respondents said that their company’s coaching programs are effective at sustaining the impact of sales training.
Effective companies provide more formal sales training and are more consistent with sales coaching, as opposed to the informal, ad-hoc training offered by ineffective companies.
Effective companies devote more to the sustainment of sales training than to planning and delivery.
Effective companies consistently measure the impact of sales training, using skills gap analysis three times as often as ineffective companies.
The full report can he found here.
Source: AXIOM Sales Force Development LLC