Using a Marketing Strategy to Build Excitement and Drive Utilization of Your Program

You probably didn’t think about needing marketing skills when you took on a training role. However, for a training program to be utilized within an organization and see any ROI, it must be communicated. If you’ve ever said, “I don’t know where to begin.”, “I’m not the expert.”, “I don’t have enough time.”, or “I’ve tried this before with no results.” when it comes to marketing your training program, this session is for you.

While marketing your training program can seem like a daunting task for HR and L&D professionals, it is actually much simpler than you might imagine. During this session, BizLibrary’s Client Marketing Specialist, Rachel Grzeskowiak will teach you the tricks of building a strong and effective communication plan for your training program that will help boost overall effectiveness and utilization of your program.