Welcome to the Chief Learning Officer Media Kit

Don’t miss out on our end of year deal, contact a strategy consultant today to learn more!

Welcome to the Chief Learning Officer Media Kit

Chief Learning Officer is dedicated to being a digital platform and vehicle for learning and development professionals to connect and advance in the profession and their personal careers. We are by CLOs, for CLOs.

Contact Us

This quarter, Chief Learning Officer is focusing on “Leadership Through Adversity.” The past year has challenged us both as leaders and as human beings. Leaders and their organizations have faced a number of adversities. Organizational leaders who are in charge of the employee learning experience — such as CLOs, HR and learning leaders — also have a responsibility to ensure these individuals can authentically and safely engage with and feel included in the workplace. Overcoming adversity in the workplace requires resilience, determination and overall, empathy.

WEBINAR SPONSORSHIPS

Sponsored Webinars

Earn the title of thought-leader with your target audience when you host a one-hour live Sponsored Webinar alongside Chief Learning Officer. We market your event to up to 200,000 people, driving registration and leads on your behalf, and you receive contact information for all registrants following the event.

Format:

  • Intro from Chief Learning Officer
  • Single presenter (from your company) or co-presenter (you and a client/partner) walk through a presentation on your topic. (Attendance is significantly higher when the client is the speaker.)
  • Concludes with 10- to 15-minute Q&A

Spotlight Webinars

Developed, hosted and moderated by the Chief Learning Officer editorial department, Spotlight Webinars allow organizations to underwrite a one-hour live webcast for the Chief Learning Officer audience and are promoted to a highly targeted segment of our database based on a predetermined topic of your choice.

Pre-Event, During and Post-Event Exposure:

  • Logo and website on all promotions
  • Listing in online events calendar
  • Company mentioned during opening and closing comments
  • One-year archival in the Chief Learning Officer Online Events Calendar
  • Lead generation and detailed reporting with registration list

EVENT SPONSORSHIPS

Connect with learning professionals face-to-face with either of our two event series: Chief Learning Officer Symposium, our bi-annual flagship event dedicated to bringing learning, training and development professionals together to learn from each other, and the CLO Breakfast Club series, an intimate, city-to-city gathering of local learning executives discussing issues driving enterprise education, especially in their area.

Symposium Sponsorship

Since 2004, the Chief Learning Officer Symposium has brought together more than 300 learning and development professionals from around the world, sharing challenges, goals and practical applications to help fellow teams achieve top results. The spring event spotlights the trends, technology and best practices of the top learning organizations that drive business outcomes. In the fall, the focus shifts to the role of a CLO, showcasing leaders sharing personal career journeys and insights into where the profession is headed.

CLO Symposium provides unparalleled access to decision-makers and a proven forum for achieving important marketing objectives:

  • Develop New Relationships: Make powerful, real-life connections with qualified executives who oversee, authorize, fund and support L&D and talent management programs.
  • Thought-Leadership: Align your solutions for enterprise productivity with the industry’s best content and demonstrate commitment to staying on top of the latest trends and keeping your clients informed.
  • Brand Awareness and Brand Credibility: Partner with the foremost resource in workforce learning and talent management, while building brand impact via a robust multimedia campaign and on-site opportunities.
  • Lead Generation: Secure high-quality connections in this competitive market space, and generate upward of 1,600 leads among senior-level learning and talent management practitioners looking for solutions.

The CLO Symposium offers a variety of flexible sponsorship packages that can be tailored to your specific goals. Contact kfields@humancapitalmedia.com today to discuss.

Breakfast Club Sponsorship

The CLO Breakfast Club series gathers local learning executives to discuss the issues that drive enterprise education, share best practices and analyze the strategic alignment of business goals and workforce education. Event registrants are polled prior to the event on the issues currently facing their learning organizations. Chief Learning Officer editors in turn formulate discussion topics based on the needs of each local audience.

Since it’s launch in 2007, the CLO Breakfast Club series has evolved into the preferred regional meeting place for learning executives and their corporate peers. What began as a regional road show has quickly become a community.


E-BLASTS

Deliver your message directly to subscribers of Chief Learning Officer, an audience of C-level and senior executives who oversee, authorize, fund and support millions of dollars worth of L&D investments annually. 

Design and compose your own branded message with 100% SOV, and get a detailed click report after deployment. Emails are sent out every Tuesday.

ACCOUNT-BASED MARKETING

If you already have a list of target accounts that you want to reach, we can target them for you through Sponsored E-Blasts, Sponsored Webinars and Pay-Per-Lead Programs. We can take your top accounts and match them with our current subscribers to build you a custom ABM email list for targeting. Once the list is created you can target them indefinitely with our products. 

Account Based Marketing works best as a long term holistic strategy, so the best way to get the most return on your investment is to create a customized plan with one of our strategy consultants. They can give you best practices on how similar companies have reached goals like yours in the past and what type of content, tactics and timing will achieve the most results.


NEWSLETTERS

Position your brand immediately next to Chief Learning Officer’s award-winning content for instant credibility. Our 100% opt-in e-newsletters reach action-oriented top learning professionals who are looking to solve current challenges and drive business results for their company.

SUBSCRIBERS: 119,000+ 
Chief Learning Officer’s newsletters provide in-depth news and analysis on issues important to CLOs, including leadership development, business strategy, learning delivery and emerging technology.

Newsletters send everyday, Monday through Friday, and once weekly on Wednesdays to a small group of weekly subscribers.


ACCOUNT-BASED MARKETING

If you already have a list of target accounts that you want to reach, we can target them for you through Sponsored E-Blasts, Sponsored Webinars and Pay-Per-Lead Programs. We can take your top accounts and match them with our current subscribers to build you a custom ABM email list for targeting. Once the list is created you can target them indefinitely with our products. 

Account Based Marketing works best as a long term holistic strategy, so the best way to get the most return on your investment is to create a customized plan with one of our strategy consultants. They can give you best practices on how similar companies have reached goals like yours in the past and what type of content, tactics and timing will achieve the most results.

WEBINAR SPONSORSHIPS

Sponsored Webinars

Earn the title of thought-leader with your target audience when you host a one-hour live Sponsored Webinar alongside Chief Learning Officer. We market your event to up to 200,000 people, driving registration and leads on your behalf, and you receive contact information for all registrants following the event.

Format:

  • Intro from Chief Learning Officer
  • Single presenter (from your company) or co-presenter (you and a client/partner) walk through a presentation on your topic
  • Concludes with 10- to 15-minute Q&A

Spotlight Webinars

Developed, hosted and moderated by the Chief Learning Officer editorial department, Spotlight Webinars allow organizations to underwrite a one-hour live webcast for the Chief Learning Officer audience and are promoted to a highly targeted segment of our database based on a predetermined topic of your choice.

Pre-Event, During and Post-Event Exposure:

  • Logo and website on all promotions
  • Listing in online events calendar
  • Company mentioned during opening and closing comments
  • One-year archival in the Chief Learning Officer Online Events Calendar
  • Lead generation and detailed reporting with registration list

EVENT SPONSORSHIPS

Symposium Sponsorship

Since 2004, the Chief Learning Officer Symposium has brought together more than 300 learning and development professionals from around the world, sharing challenges, goals and practical applications to help fellow teams achieve top results. The spring event spotlights the trends, technology and best practices of the top learning organizations that drive business outcomes. In the fall, the focus shifts to the role of a CLO, showcasing leaders sharing personal career journeys and insights into where the profession is headed.

CLO Symposium provides unparalleled access to decision-makers and a proven forum for achieving important marketing objectives:

  • Develop New Relationships: Make powerful, real-life connections with qualified executives who oversee, authorize, fund and support L&D and talent management programs.
  • Thought-Leadership: Align your solutions for enterprise productivity with the industry’s best content and demonstrate commitment to staying on top of the latest trends and keeping your clients informed.
  • Branding and Awareness: Partner with the foremost resource in workforce learning and talent management, while building brand impact via a robust multimedia campaign and on-site opportunities.
  • Lead Generation: Secure high-quality connections in this competitive market space, and generate upward of 1,600 leads among senior-level learning and talent management practitioners looking for solutions.

The CLO Symposium offers a variety of flexible sponsorship packages that can be tailored to your specific goals. Contact kfields@humancapitalmedia.com today to discuss.

Breakfast Club Sponsorship

The CLO Breakfast Club series gathers local learning executives to discuss the issues that drive enterprise education, share best practices and analyze the strategic alignment of business goals and workforce education. Event registrants are polled prior to the event on the issues currently facing their learning organizations. Chief Learning Officer editors in turn formulate discussion topics based on the needs of each local audience.

Since it’s launch in 2007, the CLO Breakfast Club series has evolved into the preferred regional meeting place for learning executives and their corporate peers. What began as a regional road show has quickly become a community.


E-BLASTS

Deliver your message directly to subscribers of Chief Learning Officer, an audience of C-level and senior executives who oversee, authorize, fund and support millions of dollars worth of L&D investments annually. 

Design and compose your own branded message with 100% SOV, and get a detailed click report after deployment. Emails are sent out every Tuesday.


NEWSLETTERS

Market alongside Chief Learning Officer’s award-winning content by positioning your brand within our sponsored content newsletters. Our 100% opt-in e-newsletters reach action-oriented top learning professionals who are looking to solve current challenges and drive business results for their company.

SUBSCRIBERS: 119,000+ 
Chief Learning Officer’s newsletters provide in-depth news and analysis on issues important to CLOs, including leadership development, business strategy, learning delivery and emerging technology.

Newsletters send everyday, Monday through Friday, and once weekly on Wednesdays to a small group of weekly subscribers.


ACCOUNT-BASED MARKETING

If you already have a list of target accounts that you want to reach, we can target them for you through Sponsored E-Blasts, Sponsored Webinars and Pay-Per-Lead Programs. We can take your top accounts and match them with our current subscribers to build you a custom ABM email list for targeting. Once the list is created you can target them indefinitely with our products. 

Account Based Marketing works best as a long term holistic strategy, so the best way to get the most return on your investment is to create a customized plan with one of our strategy consultants. They can give you best practices on how similar companies have reached goals like yours in the past and what type of content, tactics and timing will achieve the most results.

RESEARCH

The HCM Research and Advisory Group specializes in partnered custom content solutions — customizable and proprietary deliverables that integrate seamlessly with existing marketing programs. 

Leveraging an ever-growing network of senior-level decision-makers and industry intelligence, the HCM Research and Advisory Group delivers comprehensive insight into the many facets of learning and development, talent and HR.

Research Snapshot

Ideal for clients who are eager to begin content marketing but have modest budgets and limited person-power, clients partner with our highly credible independent research arm for a quick product turnaround, including:

  • 2-page asset (1 page of data visualizations + 1 page of “action-focused” key findings)
  • Front-page logo drop-in for co-branding
  • Back-page space for company boilerplate/description/contact info
  • Ownership of assets to be used as the client prefers (client may not remove HCM branding; client does not own underlying data)

Research Thought-Leadership

Supporting clients who seek high credibility but need to co-own the data set for promotional purposes, this discounted product respects faster turnarounds than that of a typical fully customizable research project. Deliverables include:

  • Option 1: Custom-designed 6-8 page white paper, co-branded with Chief Learning Officer and written to client’s specific context and message 
  • Option 2: Custom-designed 6-8 page white paper, co-branded with Chief Learning Officer and written to client’s specific context and message + webinar
    • Webinar deck based on white paper
    • Speaker fee is additional
  • Disaggregated data set co-owned with Chief Learning Officer

Research Enterprise

For clients requiring end-to-end completely bespoke thought-leadership, this all-inclusive and customized product is a fully rounded solution for major media buyers. Deliverables include:

  • Custom-designed 6-12 page white paper, co-branded with Chief Learning Officer and written to client’s specific context and message
  • Proprietary disaggregated data
  • Custom survey delivered to Chief Learning Officer audience (12-15 questions, 4 demographics questions, 400 responses)
  • 2-page executive summary
  • 2-page best practices white paper
  • Webinar (+ webinar deck based on white paper)
  • Website supplement

ALL PACKAGES INCLUDE

  • Option to co-brand with one or more of our brands
  • High-quality deliverables presented in print and web-ready formats

A LA CARTE

  • Research only (marketing intelligence, data mining, personas or brand awareness surveys)
  • Additional items can be added to packages for component pricing:
    • Longer survey for state-of-the-industry reports
    • Promotion within our brand
    • Infographic
    • Conference/webinar presentation (requires lead time)
    • Co-presentation for webinar

AUDIENCE

  • 123,000+ HR professionals have opted in to participate in HCM research
  • 76,000 Fortune 500 companies are in our database
  • HCM reaches 100% of Fortune 500 companies through its media and events

(Edit)