Articles by:
Site Staff
-
Stakeholders: How Well Do You Know Yours?
It all used to be so simple. When I stood up in front of my first training classroom in 1986, I had a responsibility to one group of people: to be sure my students knew how to add, format and print numbers in a spreadsheet by 4 p.m. that day. I knew where
-
Accountability and Market Research
While companies routinely measure success rates for new products, trade promotion effectiveness and customer retention, many firms avoid using similar quantitative and qualitative measures to evaluate the return on their learning investment. The reason is
-
Lubrizol: Driving Employees to E-Learning
Lubrizol is a global, fluid technology company concentrating on high-performance chemicals, systems and service for industry and transportation. Part of Lubrizol’s corporate vision is to develop and leverage global talent, so training is a priority from t
-
Marketing Enterprise Learning
I vividly remember the meeting. It was back in the late 1980s. My fellow instructional team members and I were sitting in a conference room after a long day in the classrooms of our local training center, listening to our sales manager give us tips on how
-
Cliff Purington: Education Blasts Off at Rockwell Collins
Spend a few minutes with Cliff Purington, director of learning and development for Rockwell Collins, and you’ll meet a different kind of chief learning officer. Purington’s got the right pedigree—reared in organizational development—and demonstrable talen
-
It Ain’t Over ’til It’s Over: The Beginning of E-Learning
After the people of London had experienced devastating attacks in World War II and their spirits were flagging, Winston Churchill rallied English citizens by saying, “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, th
-
Tech Trends Impacting E-Learning
Do you remember what you paid for a computer in 1985? If you bought a screamer with 512K of RAM and a 20-MB hard drive, you paid about $4,000. Today a PC with 256 megabytes of RAM and a 30-gigabyte hard drive costs a mere $600. This is proof of the techno
-
Circuit City: Plugging Into Education
As the second-largest consumer electronics retailer in the United States, Circuit City must keep pace with the rapid change of technology. Innovations in digital technology have significantly increased new product introductions in everything from digital