Troy, MI, May 5, 2026 – GP Strategies has unveiled a refreshed brand identity and a redesigned website, repositioning the 60-year learning leader as The Learning Velocity Company™. The move reflects a sharpening point of view on what learning and development must become in the AI-first age: faster, more tightly aligned to business outcomes and measurably tied to performance change.

The rebrand arrives against a backdrop that will be familiar to most chief learning officers. GP Strategies’ own research points to a persistent credibility gap inside the function: Only 19% of L&D teams are viewed as strategic partners by their organizations, and while 98% of learning leaders want to measure impact, fewer than one in four have the budget to do so. And nearly a third of leaders cite fear of failure as the top barrier to adopting new ways of working.

Those pressures, GP Strategies argues, are no longer problems of learning design. They are problems of pace.

“The companies winning right now aren’t necessarily spending the most on technology or training,” said Jean-François (JF) Vézina, Chief Executive Officer of GP Strategies. “They’re the ones who’ve figured out how to build new capabilities at the speed their business needs them.” Speed alone, Vézina noted, is not the point: Getting the right skills to the right people at the right time is what makes performance actually change. “That combination is what we mean by learning velocity.”

For practitioners, the repositioning is meant to be more than a tagline. GP Strategies is anchoring its refreshed portfolio to its proprietary AI platform, GP AIQ+™, which accelerates content creation, personalizes learning at the moment of need and automates operations across the L&D lifecycle.

“The conversation about AI in learning has been stuck on tooling for too long,” said Matt Donovan, Chief Learning and Innovation Officer at GP Strategies. “The harder question — and the one most L&D teams haven’t answered yet — is how to build AI into the learning function in a way that actually scales, holds up under scrutiny, and keeps human wisdom in the loop. Learning velocity is how we’re framing that answer for our clients.”

Founded in 1966, GP Strategies operates in 35+ countries, delivers in 19 languages, and supports more than 6,000 organizations globally with a community of 3,000+ learning professionals. The newly relaunched gpstrategies.com is organized around the challenges people leaders are actively working through — skills-based transformation, enterprise learning at scale, human-AI workforce readiness and technology adoption — rather than traditional service-line navigation alone. GP Strategies debuts the new brand in person at Learning Technologies 2026 (April 29-30, ExCeL London) and ATD26 (May 17-20, Los Angeles), with speaking sessions from company leaders and live demonstrations of GP AIQ+™. Session details are available at gpstrategies.com.

About GP Strategies

GP Strategies is The Learning Velocity™ Company. We help organizations amplify their people’s potential at the speed of opportunity by delivering learning with speed, relevance and quality. For 60 years, we’ve combined proven methodology with cutting-edge AI — including our proprietary GP AIQ+™ platform — to enable continuous learning that keeps pace with continuous change. Learn more at gpstrategies.com.

Media Contact

Esther Veenhuizen, Global Head of Marketing, eveenhuizen@gpstrategies.com